AS Colour

AS Colour

AS Colour

In 2005, AS Colour was founded in Auckland, New Zealand with a goal to create high quality, affordable and ethically made blank apparel - the first of the few to prioritise personalisation and customisation at the time. Their philosophy is to never compromise on quality, consistency and simplicity, which has led to their remarkable success in the industry.
Now in its 19th year, AS Colour has expanded its operations to five distribution facilities and twenty-five retail stores across four global apparel markets, namely New Zealand, Australia, United States, and the United Kingdom.

Create Your Team's Own Unique Style with AS Colour – The Leading Brand for Customisable Apparel!

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AS Colour is committed to ensuring the cotton communities that help put their name on the map are ethically and sustainably supported for generations to come. As part of their wider and ongoing sustainability efforts, AS Colour deployed its Better Cotton Initiative (BCI) program to build resilience across the cotton supply chain.

BCI is in constant pursuit of bettering the environmental, social, and economic impacts of cotton production. They do this by providing training for farmers to use water efficiently, reduce the use of harmful chemicals, and promote safe working conditions. To date, the program has avoided the use of nearly 270,000 kilograms of harmful pesticides, and helped save about 260,000 litres of water.

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